YETI LOGO BADGE TRUCKER HAT is made of cotton and polyester and has a Bureo® visor that comes from NetPlus®, a 100% recycled material from fishing nets that helps reduce plastic pollution in our oceans.
Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher turned entrepreneur and father. We grew up with an appreciation for the wild game, uncharted territory, and high-quality gear.
But the coolers available at the time simply weren't up to the task of our outdoor adventures: handles would break, latches would snap, and lids would collapse. Not only was it a hassle to replace our coolers after every season, but these cheaply built, crude coolers were limiting our good times. And that frustration led us to a solution.
In 2006, we founded YETI Coolers with a simple mission: build the cooler we'd use every day if it existed. One that was built for the outdoor enthusiast. One that could take the abuse we knew we would in the field and on the water. One that just wouldn't break. We decided early on that product innovation would come from necessity and first-hand experience, not market research and data analysis. Today, YETI products work when it matters most, whether it's an excursion into the remote wilderness of Alaska, chasing redfish on the Gulf Coast, or just hanging out with friends in the backyard.
Available at The Gallery Surf Shop.